Photo by Tony Pullen

Tara Corovic

My design practice focuses on immersive experiences through a user-centered approach.

I am a designer from Serbia, currently based in London. I hold a BA (HONS) in Interior and Spatial Design from Chelsea College of Arts (UAL), as well as a MA in Narrative Environments, from Central Saint Martins (UAL).

I specialise in creating user-friendly projects and developing narratives around the needs of an audience.

I have a profound passion for the combination of art, technology, and culture.
I've been expanding my design expertise to include UX/UI design, which allows me to create dynamic, intuitive, and engaging user experiences.

I am the winner of the 2021 Steve Lumby Drawing Prize from the Spatial Practices Program Prizes and was nominated for a MullenLowe NOVA Award.


EDUCATION

BrainStation | Diploma
User Experience Design


University of The Arts London
Central Saint Martins

MA Narrative Environments

University of The Arts London
Chelsea College of Arts

BA Interior and Spatial Design

EXPERIENCE

Exhibition and Audience Engagement Strategist, Narrative Communications
London, UK
August 2022–present

Researcher, Flow Associates
London, UK
June 2022– August 2022

Interaction Designer,
LESTE

Belgrade, Serbia
February 2022– June 2022

Exhibition Designer,
European Capital of Culture 2022

Museum of Vojvodina
Novi Sad, Serbia
July 2021–February 2022

DESIGN SKILLS

Concept Development
Conceptual Thinking
Design Research
Design and Creative Input
Brainstorming
Illustration
Model Making
Hand Drawings
Storyboarding
Emotional mapping
AB testing

TECHNICAL SKILLS

Figma
Adobe XD
Adobe Photoshop
Adobe Illustrator
Procreate
Adobe Indesign
Adobe Premiere Pro
SketchUp
AutoCAD 2D and 3D
3D Max
Microsoft Office

AWARDS

The Steve Lumby Drawing Prize (winner)
MA Narrative Environments
2021

MullenLowe NOVA Awards (nominated)
MA Narrative Environments
2021

FEATURES

The Londonist - Role: Lead designer
Charles Was Here- Role: project manager,
brainstorming, concept ideas, filming, graphic design
Museum of Vojvodina- Role: Lead designer

COLLABORATION PROJECTS

Memoirs of the Blitz (2022)- spatial assistant
The Lost Stories Collective (2020-2021)- spatial assistant
Reclaim Our Streets (2020-2021)- photography